Portfolio

About the Project

Neko Nights is an anime-themed movie theatre designed to bring the enchanting world of anime to life on the big screen. This immersive experience caters to anime enthusiasts, offering a cozy atmosphere inspired by the whimsical charm of Japanese pop culture.
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The project focuses on creating an engaging user experience that blends modern design with playful, nostalgic elements. It features themed movie nights, exclusive merchandise, and a community space for fans to connect. The brand identity is crafted to evoke a sense of adventure and wonder, with glowing paw prints and vibrant visuals enhancing the magical ambiance.

The website design emphasizes ease of navigation, showcasing upcoming movie showings, special events, and ticket purchasing options. By combining intuitive UX design with captivating UI elements, Neko Nights aims to provide an unforgettable cinematic journey for anime lovers.

When was this?

August - December 2024

My Role

UI|UX designer, Brand designer, Web designer

Branding

Personas

Problem

Creating a Unique Brand Identity:

Balancing the playful, nostalgic vibe of anime with a modern and elegant design was challenging.

User Experience Optimization:

Ensuring an intuitive navigation experience while showcasing multiple movie listings and events required strategic layout planning.

Making the Design Interactive

I wanted to include glowing paw prints as an interactive element but faced difficulties implementing them effectively.

Solution

Creating a Unique Brand Identity:

I experimented with color schemes, typography, and playful motifs. After multiple iterations, I created a cohesive brand that resonates with anime fans.

User Experience Optimization:

I conducted user testing and prototyping iterations to achieve a seamless flow that keeps users engaged.

Making the Design Interactive

I decided not to use the glowing paw prints and focused on making the design interactive in other ways, achieving a dynamic and engaging user experience.

Stakeholders

User Journey

Wireframes

Final Design

Prototype