Valencia Graphics

Valencia Graphics is Valencia College’s graphic design program, focusing on visual communication, branding, UX/UI design, and digital media. It equips students with hands-on experience in design principles, software, and industry practices to prepare them for creative careers.

About the Project

Valencia Graphics is a comprehensive graphic design program at Valencia College that prepares students for careers in visual communication, branding, UX/UI design, and digital media. The program emphasizes hands-on learning, covering essential design principles, typography, color theory, and user-centered design practices.

Students gain experience with industry-standard tools such as Adobe Creative Suite and Figma, working on real-world projects that enhance their portfolios. Through coursework, critiques, and collaborative projects, Valencia Graphics fosters creativity, problem-solving, and technical proficiency, equipping students to enter the design industry with confidence.

When was this?

August - December 2022

My Role

UI|UX designer, Ux researcher, Ux writer

Branding

Personas

Problem

Lack of Industry Experience for Students

Students may graduate without enough real-world experience, making job placement challenging.

Difficulty Accessing Resources and Guidance

Students may struggle to find information about design tools, career paths, or faculty support.

Keeping Curriculum Updated with Industry Trends

Design trends and software evolve rapidly, potentially making coursework outdated.
Solution: Regularly update the curriculum based on industry feedback, introduce new tools, and offer workshops on emerging technologies.

Solution

Lack of Industry Experience for Students

Integrate internships, live client projects, and industry mentorships into the curriculum to provide hands-on experience.

Difficulty Accessing Resources and Guidance

Develop a centralized resource hub within the program, including tutorials, career guides, and direct faculty support.

Keeping Curriculum Updated with Industry Trends

Regularly update the curriculum based on industry feedback, introduce new tools, and offer workshops on emerging technologies.

Stakeholders

User Flows

1. The user searches for a group in their major, joins, bookmarks it, and exits the app.

2.The user selects student or teacher during sign-up, explores settings and groups, and navigates the app.

Wireframes

Final Design

Prototype
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